Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just read headlines.
Visitors to your site just checked out 20% of the content you compose.
Individuals only read the first 2 words on a line– typically, they miss the 3rd word.
It’s numbers like this that make you think you should work with a copywriter.
Then you discover about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and effective book that will teach you how to get more clicks, acquire more presence, draw in more leads, make more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually require to make sales is excellent sales copy” (lies).
75% of visitors to a website take notice of the total quality of the copy, though, and they’ll avoid working with a company that does not have tidy and professional copy.
Facts like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No newbie copywriter knows what works. They just find out what works after they go through some trial and error, acquire some real data around where clients are leaving and where they’re spending the most time, and refine the copy based upon the results.
If they don’t know what works, how can they assist you make more sales?
All you require are:
Copy solutions that help you compose sales copy and then hook these transformative words into the larger structure of your sales page.
An exact understanding of who your perfect clients are, what their biggest “pains” are, and where they currently live.
Particular, reputable, and constant “power” words that harness effective, psychological and emotional triggers that assist individuals to purchase your services and products.
Which’s exactly what Copywriting Secrets, a essential and powerful book for anybody who wishes to make money using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it pertains to inspiring individuals to purchase. It’s likewise a clear acknowledgement of simply how essential content marketing has become when you need to offer anything online.
Many people hear “copywriting” and they believe they’re speaking with someone who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you must be interacting info to your leads at a third-grade reading level.
That implies you value your prospects’ time and you want to give them access to your offer as plainly and strategically as possible.
Now, the “method” part of copywriting secrets comes from understanding which buttons to press when you’re composing ad copy or how to tell a sales story that guides a consumer from being unaware about how to fix a problem to completely gung-ho about your solution.
However, in my experience, copywriting is easier: It’s like being somebody’s friend and their worst enemy all on one page.
Think about it this way:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start off describing your reader’s inmost, darkest, most pervasive pain to them. You hold up a really undesirable mirror.
Then, using words, you continue to poke them everywhere it hurts. Slowly, they keep in mind why they need to alter, take action, or merely make a various choice.
And then, you’re their friend. You provide them an option that really works, without being pushy, scammy, or salesy.
Now, many entrepreneurs will inform you that what they desire is for quality causes open their wallets and buy. However the reality is that copywriting is about trading something far more important.
Something that’s almost a limited resource.
With so many solutions, deals, items, opportunities, and services, the only possible way for your prospects and readers to trust you, buy from you, and remain faithful to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everyone can utilize a trusted method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the really solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking stunning was part of copywriting tricks. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Make more customers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “compose fantastic copy.”.
Except that each time you try, your words fail to encourage anyone to buy– except perhaps your mama and a couple of loyal friends.
The book shares with you the biggest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re creating copy:.
” You are dealing with a series of foundation, you are putting the building blocks together, and then you are putting them in certain structures. [Your words are] constructing a little city of desire for your person to live and come in.”.
Does this noise familiar?
If not, read that quote once again.
Consider another concept in marketing that counts on strategic positioning, foundation, and the sensible, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which implies that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to do something about it in such a natural and seamless way, your potential customers will not even recognize they’re being encouraged.
Tip: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is wise– he knows his lane or area of competence lies in assisting entrepreneurs make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct reaction marketing company.
He dedicates numerous hours every year to training individually entrepreneur in the Funnel Scripts neighborhood.
He’s a very popular author who has been running online because he initially started selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched several deals for his own items and those of others using sales letters that have produced him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.
Best of all, he used his self-taught copywriting abilities to make millions– the sort of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
If this isn’t the ideal person to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the full evaluation, I wish to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and information of your offer to produce high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.
Which can save you a massive amount of time. It’s the ideal alternative to keeping an in-house copywriter or creating copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
Because Jim Edwards worked on both– however that need to just demonstrate how powerful his ability as a copy creator really is, they might seem comparable.
The Copywriting Secrets book, on the other hand, will offer you whatever you need to customize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are numerous “tricks” to persuading individuals– and, typically, you have to employ a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights collaborate so you can use the formulas to develop persuasion over time. Some examples in the book include:.
The “Love me. Your words need to generate very strong feelings from individuals and require them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Find out how to make more on each possibility, which is best for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to quickly persuade consumers to make a purchase decision, using deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words clients utilize to explain what they want to purchase (page 104).
8 specific places online that will reveal you the exact triggers encouraging your prospective customers and getting them to spend their money. You can utilize this to position your own item, service, coaching, software (page 69-71).
How to quickly put together the “building blocks” of sales copy that produce a “little city of desire” for your potential customers and clients (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
It gets sort of overwhelming reading about the sheer amount of information Jim Edwards packs in a simple book when you inspect out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 fundamental areas. I’ll quickly summarize what you ought to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of material you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that terrific copywriting leaves ideas. This section exposes formulas and design templates for emails, advertisements, and sales letters which have actually never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through emails, sales, and advertisements letters? And the best way to do that through copywriting is to utilize 4 fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide individuals to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that one of the best copywriting secrets is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while privately finding out the reality? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to offer your clients worth and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Typically, you can use information to assist your choices.
But you can likewise utilize the feedback to plug into a few proven methods for improving your emails, advertisements, and sales letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
However, Jim also makes you a distinct promise. If you do not like it, you can request a refund and you don’t have to send the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original offer. The audio version will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the right stories that will encourage your audience, no matter what you offer.
sales story secrets.
This is the book you want on your side when you’re ready to get back at more extensive with learning copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single strategy in Copywriting Secrets.
What I know for sure, though, is that each time I sit down to compose any of my marketing materials, sales pages, advertisements, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I become a master copywriter. What about you?