Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just check out headlines.
Visitors to your website only read 20% of the content you write.
People only read the very first 2 words on a line– normally, they miss the 3rd word.
It’s numbers like this that make you think you should work with a copywriter.
But then you discover the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, get more visibility, bring in more leads, make more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly require to make sales is fantastic sales copy” (lies).
75% of visitors to a site take notice of the overall quality of the copy, however, and they’ll prevent working with a business that doesn’t have tidy and expert copy.
Realities like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No beginner copywriter knows what works. They only find out what works after they go through some trial and error, gain some real information around where customers are leaving and where they’re investing the most time, and fine-tune the copy based upon the outcomes.
If they do not understand what works, how can they assist you make more sales?
All you require are:
Copy formulas that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your perfect clients are, what their greatest “pains” are, and where they currently live.
Specific, trustworthy, and consistent “power” words that harness powerful, emotional and mental triggers that assist people to purchase your services and products.
And that’s precisely what Copywriting Secrets, a powerful and fundamental book for anybody who wants to earn money utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can use Copywriting Secrets.
When it comes to encouraging individuals to buy, it’s a testimony to the power of words. It’s likewise a clear acknowledgement of simply how crucial material marketing has ended up being when you need to sell anything online.
Many people hear “copywriting” and they believe they’re speaking with somebody who practices copyright law.
However copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you should be interacting details to your leads at a third-grade reading level.
That implies you worth your potential customers’ time and you wish to provide access to your deal as clearly and tactically as possible.
Now, the “technique” part of copywriting secrets originates from knowing which buttons to press when you’re composing advertisement copy or how to tell a sales story that guides a customer from being uninformed about how to resolve a problem to absolutely gung-ho about your solution.
But, in my experience, copywriting is simpler: It’s like being somebody’s buddy and their worst enemy all on one page.
Consider it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you start off explaining your reader’s inmost, darkest, most pervasive pain to them. You hold up a really undesirable mirror.
Using words, you continue to poke them everywhere it hurts. Slowly, they keep in mind why they require to change, do something about it, or merely make a various choice.
And after that, you’re their best friend. You provide them an option that in fact works, without being pushy, scammy, or salesy.
Now, many business owners will tell you that what they want is for quality leads to open their wallets and buy. The fact is that copywriting is about trading something far more important.
Something that’s nearly a limited resource.
With so many solutions, deals, items, opportunities, and services, the only possible method for your readers and prospects to trust you, buy from you, and stay devoted to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everybody can use a trustworthy method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking beautiful became part of copywriting secrets. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Bring in more leads,.
Make more subscribers, and.
Land more sales online.
Most copywriting books try to teach you how to “write great copy.”.
Other than that each time you attempt, your words fail to convince anyone to purchase– other than perhaps your mom and a couple of devoted buddies.
However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of structure blocks, you are putting the structure blocks together, and then you are putting them in specific structures.
Does this sound familiar?
If not, read that quote once again.
Think of another concept in marketing that depends on strategic positioning, building blocks, and the sensible, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy skills go together. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to take action in such a seamless and natural way, your prospects will not even understand they’re being encouraged.
Tip: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is wise– he knows his lane or area of expertise lies in assisting business owners make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his credentials:.
He’s the creator and owner of a direct reaction marketing firm.
He devotes hundreds of hours every year to coaching one-on-one business owners in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been operating online given that he initially started offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced numerous deals for his own products and those of others using sales letters that have actually created him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting proficiency.
Best of all, he used his self-taught copywriting abilities to make millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
So if this isn’t the ideal person to provide you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the complete evaluation, I want to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and information of your deal to create high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
Which can conserve you a massive amount of time. It’s the ideal alternative to creating or keeping an internal copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
They may seem comparable due to the fact that Jim Edwards dealt with both– but that ought to just show how effective his capability as a copy developer genuinely is.
The Copywriting Secrets book, on the other hand, will offer you whatever you require to personalize, fine-tune, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are numerous “tricks” to persuading people– and, typically, you need to utilize a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights work together so you can utilize the formulas to develop persuasion in time. Some examples in the book include:.
The “Love me. Your words must elicit extremely strong emotions from people and require them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Find out how to make more on each possibility, which is ideal for a sales funnel, using the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a method so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to immediately encourage consumers to purchase decision, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words consumers utilize to explain what they wish to buy (page 104).
8 specific locations online that will show you the precise triggers motivating your prospective consumers and getting them to invest their money. You can use this to place your own product, service, coaching, software (page 69-71).
How to rapidly put together the “foundation” of sales copy that create a “little city of desire” for your potential customers and consumers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
It gets sort of overwhelming reading about the large quantity of details Jim Edwards loads in a mere book when you check out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five standard areas. I’ll rapidly summarize what you must anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the road. It’s not simply that terrific copywriting leaves clues. It’s that excellent copy can always be plugged in and “built” utilizing solutions– and these work no matter what you offer. This section exposes solutions and templates for ads, sales, and emails letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through sales, emails, and advertisements letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll buy much faster. And the very best method to do that through copywriting is to use 4 fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide people to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that among the best copywriting secrets is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while secretly figuring out the truth? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to offer your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this area in the Copywriting Secrets book. Copywriting is just as great as the quantity of tweaking and refining you do.
You can likewise use the feedback to plug into a few proven approaches for enhancing your advertisements, emails, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim likewise makes you an unique promise. You can ask for a refund and you do not have to send the book back if you don’t like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio version will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will encourage your audience, no matter what you sell.
sales story secrets.
This is the book you want in your corner when you’re ready to get even more extensive with finding out copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every technique in Copywriting Secrets.
What I know for sure, however, is that each time I take a seat to write any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I become a master copywriter. What about you?