108 Tests Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people only check out headlines.

Visitors to your site just read 20% of the content you write.

Individuals just read the first 2 words on a line– generally, they miss the 3rd word.

It’s numbers like this that make you think you should hire a copywriter.

But then you learn more about the expenses of employing a copywriter to get more clicks:

108 Tests Russell Brunson

Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, acquire more presence, draw in more leads, earn more customers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you really need to make sales is terrific sales copy” (lies).

75% of visitors to a site take notice of the total quality of the copy, though, and they’ll prevent doing business with a company that doesn’t have expert and tidy copy.

Realities like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No newbie copywriter knows what works. They only find out what works after they go through some trial and error, gain some genuine data around where consumers are leaving and where they’re spending the most time, and refine the copy based upon the results.

If they do not understand what works, how can they assist you make more sales?

It’s “basic.”

All you require are:

Copy solutions that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.

An exact understanding of who your perfect customers are, what their biggest “pains” are, and where they presently live.

Particular, trusted, and constant “power” words that harness powerful, emotional and mental triggers that assist people to purchase your services and products.

Which’s precisely what Copywriting Secrets, a essential and effective book for anybody who wants to make money utilizing ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.

When it comes to inspiring people to purchase, it’s a testimony to the power of words. It’s likewise a clear acknowledgement of just how crucial content marketing has actually ended up being when you need to sell anything online.

Many people hear “copywriting” and they believe they’re speaking with someone who practices copyright law.

However copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you should be communicating details to your leads at a third-grade reading level.

That means you value your potential customers’ time and you want to give them access to your offer as clearly and strategically as possible.

Now, the “method” part of copywriting tricks originates from knowing which buttons to push when you’re writing ad copy or how to tell a sales story that guides a customer from being unaware about how to fix an issue to totally gung-ho about your solution.

In my experience, copywriting is easier: It’s like being someone’s best buddy and their worst opponent all on one page.

Consider it in this manner:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A web page,

… you start off explaining your reader’s inmost, darkest, most pervasive pain to them. You hold up a very unpleasant mirror.

Then, utilizing words, you continue to poke them all over it harms. Slowly, they remember why they need to alter, take action, or simply make a various decision.

And then, you’re their best friend. You offer them a service that actually works, without being pushy, scammy, or salesy.

Now, many business owners will inform you that what they desire is for quality causes open their wallets and buy. But the reality is that copywriting is about trading something far more important.

Something that’s nearly a limited resource.

Which’s attention.

With so many services, deals, services, chances, and products, the only possible method for your prospects and readers to trust you, purchase from you, and stay devoted to you is through keeping their attention.

And nothing grabs attention on the Internet like copy and material.

Clearly, everybody can utilize a reliable way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody stated that looking lovely belonged to copywriting tricks. Rather, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Bring in more leads,.

Make more customers, and.

Land more sales online.

Most copywriting books try to teach you how to “compose great copy.”.

Except that each time you attempt, your words stop working to persuade anybody to purchase– except maybe your mommy and a few loyal good friends.

The book shares with you the biggest secret about copywriting (and it does not matter what you sell).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.

” You are dealing with a series of building blocks, you are putting the building blocks together, and after that you are putting them in particular structures. [Your words are] building a little city of desire for your individual to come and live in.”.

Does this noise familiar?

If not, read that quote once again.

Consider another concept in marketing that counts on strategic placement, building blocks, and the sensible, step-by-step journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which implies that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to take action in such a seamless and natural way, your prospects won’t even realize they’re being convinced.

Tip: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is sensible– he knows his lane or location of knowledge lies in helping business owners make make money from funnel structure.

108 Tests Russell Brunson

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his qualifications:.

He’s the creator and owner of a direct response marketing firm.

He devotes numerous hours every year to training individually company owner in the Funnel Scripts community.

He’s a best-selling author who has been running online since he initially began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s introduced several deals for his own products and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in earnings.

He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting knowledge.

Most importantly, he utilized his self-taught copywriting abilities to earn millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that.

So if this isn’t the best guy to offer you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter into the full review, I wish to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and information of your offer to produce high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.

Which can conserve you a huge amount of time. It’s the ideal alternative to keeping an in-house copywriter or producing copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).

They may appear similar since Jim Edwards dealt with both– but that should just demonstrate how powerful his capability as a copy developer genuinely is.

The Copywriting Secrets book, on the other hand, will give you everything you require to customize, fine-tune, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are numerous “secrets” to convincing people– and, frequently, you have to employ a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

108 Tests Russell Brunson

These insights and secrets collaborate so you can use the formulas to construct persuasion with time. Some examples in the book consist of:.

The “Love me. Your words should elicit very strong emotions from individuals and require them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Find out how to make more on each prospect, which is best for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can use it to break through author’s block (page 168).

A 13-step sales message formula that shows you how to instantly convince customers to purchase decision, utilizing deeply deep-rooted mental triggers (page 143-158).

Speak in the voice of your client and find the “magic” words customers use to explain what they wish to buy (page 104).

8 particular places online that will reveal you the specific triggers encouraging your possible clients and getting them to spend their money. You can use this to position your own item, service, training, software application (page 69-71).

How to rapidly put together the “foundation” of sales copy that create a “little city of desire” for your potential customers and clients (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).

It gets sort of frustrating reading about the large amount of info Jim Edwards loads in a simple book when you inspect out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into five standard areas. I’ll quickly summarize what you should expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach almost every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that fantastic copywriting leaves clues. This area exposes formulas and design templates for advertisements, sales, and e-mails letters which have never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to selling through advertisements, e-mails, and sales letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll buy quicker. And the very best way to do that through copywriting is to utilize 4 basic sales stories.

The stories make your prospects “thirsty,” and your copywriting will guide individuals to the beverage. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Remember that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, popular for “playing dumb,” while covertly figuring out the reality? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to offer your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Frequently, you can utilize data to direct your choices.

You can also utilize the feedback to plug into a couple of proven approaches for enhancing your sales, ads, and e-mails letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most affordable is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

Jim likewise makes you a distinct pledge. You can ask for a refund and you don’t have to send the book back if you don’t like it. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is get the initial offer. The audio variation will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the best stories that will encourage your audience, no matter what you offer.

sales story secrets.

This is the book you want on your side when you’re all set to get back at more thorough with finding out copywriting tricks for any market.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every method in Copywriting Secrets.

What I understand for sure, however, is that every time I sit down to write any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that until I end up being a master copywriter. What about you?

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